Wales’ National Experiences

Sport is a core part of our output for Welsh audiences as we reflect this important part of our culture. And it also introduces S4C to new audiences who enjoy our sports brands such as Sgorio (Rondo Media).

However, S4C is not just the home of Welsh football. Our sports content continued to attract great audiences across all sports. We were proud to broadcast prestigious football matches – from the Wrexham women’s game against Connah’s Quay to Wales’ World Cup qualifier against Ukraine.

Our rallying broadcasts always bring great audiences on our social media channels, and a loyal cohort following the Giro d’Italia, Tour de France and Triathlon Cymru in the Welsh language through S4C.

And rugby continues to be a favourite as we broadcast all Six Nations matches, from the men’s team to the under-20s.

S4C’s coverage of live events are evolving from television-only broadcasting to multi-platform streaming offering a fuller service to audiences across Wales and beyond. We were proud to be live streaming from three platforms in the Urdd in 2022, and as the main broadcaster of the Royal Welsh Show we broke records in terms of audiences reached through Facebook, YouTube and on television. We broadcasted a comprehensive programme from Tafŵyl for the first time, and our coverage from the National Eisteddfod was once again multi-platform.

As the war in Ukraine shattered lives, there was a special fundraising concert on S4C, in partnership with the Disasters Emergency Committee (DEC) Cymru, to show our support to the people of Ukraine. And there were special reports from the front line on Newyddion S4C (BBC Wales) and on Y Byd ar Bedwar (ITV Wales) with content receiving nominations for RTS Cymru awards.

Our new digital news service is also going from strength to strength, with steady increases in app downloads, and growth in service reach on Facebook and Instagram. In the coming year we will be launching a new news service on TikTok.